Now that you know what an ideal cold call looks like and sounds like, let’s dig a little deeper into some of the best cold-calling techniques.

Millennials now represent the majority of B2B decision-makers. With this new cohort of decision-makers comes a new set of expectations that blur the lines between consumer and business purchases.

For the last several years, most organizations have been operating with a ‘growth-at-all-costs’ mindset, allowing them to prioritize top-line growth over bottom-line results. However, as a bear market sets in, the new call to action is ‘predictable, efficient growth.

The fact that the average seller is forced to navigate 10 different applications 25 times per day helps explain why sellers only spend 23% of their time on core or direct selling engagement activities.

Unlike a system of record or point solution, which can distract sellers from revenue-critical activities and create stifling data silos, sales execution platforms are an end-to-end system of action that allows users to manage, automate, and optimize sales activities across the entire deal cycle — from prospecting and deal management to forecasting.

Before choosing a sales execution platform, you want to understand the technology landscape and ask the right questions. The outline of questions below can be used to dissect the breadth and quality of each vendor’s capabilities.

A sales execution platform is an end-to-end solution that will help transform the workflow and success of most teams in your GTM organization — from sales and marketing to IT and operations. Getting these leaders’ attention and enthusiasm early on will help drive an efficient evaluation process, and more importantly, it will accelerate and enhance the platform's value.

Sales automation has become an increasingly popular strategy for businesses looking to streamline their sales processes and improve efficiency. By using technology to automate certain tasks, sales teams can save time and resources while still providing a high level of service to their customers. In this article, we'll explore some of the key strategies for implementing sales automation in your business.

Sales funnels are essential for any business looking to increase revenue and grow its customer base. A sales funnel is a series of steps a potential customer goes through before making a purchase. These steps guide the customer through the buying process, from initial awareness of a product or service to the final decision to purchase.

Outbound sales automation tools are becoming increasingly popular among businesses of all sizes. These tools allow sales teams to streamline their outreach efforts and focus on the leads that are most likely to convert. Sales teams can save time and increase productivity by automating repetitive tasks like emailing, calling, and follow-up.

The Product Lead Sales Model is a relatively new approach to sales that is gaining popularity in the business world. This model focuses on the product as the sales driver rather than traditional sales tactics such as cold calling or door-to-door sales.

Sales automation can be a valuable tool for businesses during a recession. Automating repetitive and time-consuming tasks allows sales teams to focus on more critical activities, such as building customer relationships and closing deals.

In the world of sales and marketing, understanding the difference between a sales pipeline and a sales funnel is crucial for effectively managing and growing your business.