Evangelizing Your Leadership Team

A sales execution platform is an end-to-end solution that will help transform the workflow and success of most teams in your GTM organization — from sales and marketing to IT and operations.

Getting these leaders’ attention and enthusiasm early on will help drive an efficient evaluation process, and more importantly, it will accelerate and enhance the value of the platform In the same way that the components of a sales execution platform work better together, so do GTM teams using it.

Here’s a quick overview of what’s in it for them and some resources to help deepen their understanding of how a sales execution platform can address their ongoing challenges.

CRO/Sales VP/Director - What’s in it for me?

  • ​Drive predictable pipeline growth with AI-backed best practices and playbooks

  • ​Increase seller productivity and effectiveness by automating non-sales tasks and providing in-the-moment coaching

  • ​Identify and solve at-risk deals before they go down a black hole

Revenue/Sales Operations Leader - What's in it for me?

  • ​Automate forecast preparation

  • ​Ensure reliable forecasts and de-risk revenue plans

  • ​Orchestrate consistent, proven sales processes with AI-driven playbooks and workflows

  • ​Reduce costs and increase productivity by consolidating critical tools onto a single platform

CMO/VP/Director of Marketing - What's in it for me?

  • ​Utilize A/B message testing to increase go-to-market resonance

  • ​Dive into the customer journey to see where customers are not converting

  • ​Increase seller effectiveness with scaled playbooks with proven messaging

CTO/IT Director - What's in it for me?

  • ​Support a broad set of integrations across CRM, enablement, data providers, and other key applications

  • ​Make higher fidelity business decisions by delivering a complete sales data set

  • ​Drive greater data integrity through automated signal capture across connected buyer channels​

TCG helps revenue teams bring intelligence to workflows, unlock full visibility across the entire revenue cycle, and confidently commit to their forecasts. Reach out today and schedule your complimentary strategy call.

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4 Key Questions to Ask When Evaluating Sales Execution Vendors

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The Basics of Sales Automation